Thursday, June 4, 2009

Wall Street Journal Formula

The Wall Street Journal formula style is used in many aspects of The Washington Post, including the Travel section.  One particular article stands out to me.  Alice Reid begins her article with an anecdote.  Reid's anecdote follows for two to three paragraphs before the nut graph appears and says, hey, here I am with the point of this story.  The nut graph begins with "call it ' trekking lite,'" and the real story begins when Reid reveals what a great place Tasmania, Austrailia, is to "trek lite."
Reid's point is that "trekking lite" is an ideal way to have an adventurer hike.  She backs up this idea with facts on how expenses are cut; by "trekking lite" a hiker does not have to submit to stressful " planning, often months in advance, lengthy outing requiring permits and guides or camping expertis."  Her article ends with a line about how happy she and her trekker buddy are to participate in the experience.  In other words, she begins the article by talking about herself and her photographer friend, and leaves the story by relfecting back on herself, as well as her photographer.traveling partner.
-Heather

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